10 copywriting tips that will really increase your conversion rate

10 copywriting tips that will really increase your conversion rate

Parent Post

Copywriting is a key

Copywriting is a key marketing skill. Learning it will make you millions

Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more:

Tip: Transformation + time

Tip: Transformation + time frame

Specificity and clarity drive action. Be clear with the transformation users will achieve with your offer.

Increase desire by using specific time frames: https://t.co/ejI9G2Nm7Y

Tip: Lower their riskAsking

Tip: Lower their risk

Asking a user to “check out” your offer forces them to risk time and effort without a clear reward.

Lower their risk by making it clear what they’ll get in exchange for their attention.

Example: https://t.co/7gg2rDXrpi

Tip: Curiosity gapCuriosity gap

Tip: Curiosity gap

Curiosity gap = identification of new and valuable knowledge. The gap in the reader’s existing knowledge compels them to click.

This is great for email subject lines.

Example: https://t.co/8N4HXmoVbO

Tip: Remove friction wordsFriction

Tip: Remove friction words

Friction words are: sign up, submit, create account, book a call.

Each phrase produces friction by creating more perceived work vs GAINED value.

Tell them what they’ll get, not what they have to do.

Example: https://t.co/iIjHZyjBxv

Tip: Concrete descriptionsPhrases like

Tip: Concrete descriptions

Phrases like “command center” produce imagery in the reader’s mind.

Help your readers visualize your product by anchoring it to a concrete description.

Example: https://t.co/UcN4k8vHNI

Tip: Conviction statementsIf you

Tip: Conviction statements

If you don’t have conviction and confidence in your copywriting, users won’t feel compelled to take action.

Turn soft phrases like “we help with” into strong promise statements: https://t.co/PlvQKk9je6

Tip: It’s about THEM,

Tip: It’s about THEM, not YOU

Don’t boast about what you’ve done. Tell users how their life will be improved by your product.

Use “You” variations frequently. https://t.co/1ItZAFhTgT

Tip: Use negative competitor

Tip: Use negative competitor reviews

Look at competitors’ negative reviews on places like G2, Capterra, Amazon, etc.

These reviews are a goldmine of pain points. Use them to your advantage: https://t.co/qIlzShAAbU

Tip: Real conversation testWhen

Tip: Real conversation test

When writing copy, read your words out loud.

If you wouldn’t use those words in real conversations with customers, eliminate them.

Simplify and make people say “aha” when they read it: https://t.co/DTVWDzvzgM

Tip: Speak with, not

Tip: Speak with, not at.

Don’t dominate the conversation. Speak with your target audience instead of commanding them to action.

Instead, explain how you enable their transformation.

Example: https://t.co/RlknxZ9hP2

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