12 Book Marketing Strategies for Authors

12 Book Marketing Strategies for Authors

12 strategies that can help you market your book and connect with your readers. It doesn’t matter if you’re a self-published or traditionally published author. If you write fiction or non-fiction, as an author you have to know how to market yourself and how to connect with readers

Focus on 2 or 3 strategies

It’s much better to do fewer things and do them really well.

Use Your Newsletter Subscribers as Your Launch Team

Invite your newsletter subscribers to join your launch team by offering them an advanced copy of the book as a pdf download a month before the release date.

Do a Goodreads giveaway

This will get you in front of readers who are interested in your genre to build awareness, especially for fiction authors who might be struggling to get the ball rolling

Connect locally

Connect with local people to gain insights, tips, and tricks.

Start now

The minute you start writing is really the time when you should start connecting with your readers and starting to grow your audience

Continue to talk about your book

Book marketing doesn’t have to be complicated, take you away from your writing, or be a drag.

Grow your newsletter

Take the social media connections that you’re making and drive them to your newsletter list with an incentive

Have a review process in place

Offer readers an incentive within your book to get them on your email list to prompt them to leave reviews or to stay in touch with you after the book releases

Know your ideal reader

Focus on an ideal reader, and get very specific within your content and what you share.

Know where you’re at in the marketing process

When you know where you are in the process, you can better understand what needs to be done in the Attraction, Promotional, or Follow-Up phases to make a bigger impact

Offer a BookBub Promotion

This is a great way to get your book in front of new people and offer a special promotional price.

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