The holidays are coming, and that means increased opportunity for many owners of e-commerce small businesses. Savvy owners should take this opportunity to draw as much traffic as possible to their sites and – most importantly – convert as much of that traffic to customers while they’re there.
Leverage Email Automation to Target and Send Marketing Materials
There are 4 billion daily email users
- An average open rate of 19.8% and click-through rate of 11.3%.
- Four out of five marketers say they’d rather give up social media than email marketing.
- Preparing the emails, maintaining your contact list, and determining which customers are in which stage of your sales funnel can be a tremendous amount of work. Email marketing tools take a lot of that pressure off.
Optimize Your E-commerce Store For the Holidays
By adding automated email marketing, focusing on the customer experience, and optimizing for conversion rate, you can give your store major advantages over the competition
- All three together can help ensure you have your best holiday season yet
Use AI-powered Personalization to Optimize the Customer Experience
The customer experience (CX) on your site can be the difference between a satisfied customer and a tick on your bounce rate.
- Shop owners that can provide a higher level of customer experience can give themselves a powerful advantage over their competitors.
Optimize Landing and Sales Pages for Conversion Rates
Any time a visitor takes an action on your website: whether that’s making a purchase, subscribing to emails, or anything else that moves them along your sales funnel – that’s a conversion.
- Conversion rate optimization (CRO) is the process of adjusting your site to maximize the conversion rate.
