Creating a personal, engaging, and recognizable brand takes a lot of time and effort and, of course, some top-notch content marketing that will enable prospects to set you apart from competitors in your niche. So, let’s see what the evolution of Bob Ross can teach marketers and entrepreneurs alike about content marketing.
Consistent Efforts Create Masterpieces
Your brand needs consistent efforts in terms of content: digital marketing content, visuals, email copy, everything needs to be synced up and ready to portray your brand’s values in a manner that will be clear and relatable.
- Being consistent can create a memorable brand that people will relate to, remember, and, eventually, trust.
The Happy Little USP
Your USP is what will set you apart from the competition and will pinpoint all the reasons why a prospect should pick your brand or product.
- Why you?
- This question needs to be answered in a way that elicits an emotional response to help prospects form a real connection with you.
On Benefits
Think like the audience.
- Imagine that you have no idea what your product can do. Imagine you’ve only used it once and want to tell a friend about it. Would you text them? What would you tell them?
- This element will engage your audience.
The Joy of Trial, Error, and Proper Tools
A marketer may try their best, analyze every little detail, and create the best content the world has ever seen, and their results may still not be what they were aiming for
- This is where proper tools and techniques can be very handy
- Segment your audience into smaller bits and pieces to understand their wants and needs better
- Find the biggest competitor in the most profitable niches that can correlate with your product or service and take a good look at their audience
- Create content for your social media platforms that will urge your potential customers to answer those questions
The Takeaway
Content marketing is not about fancy tools but about little details that make a huge difference
On Expertise
Bob Ross took an already existing technique called “wet on wet” and presented it with a twist – his USP of happiness
- The difference was all in his style, voice, and delivery of his content
- You don’t need to reinvent the wheel
- Create a plan and a clear and concise way to communicate it to the general public
On Innovation
Create innovative content that will engage
- Invest in an email builder that will allow you to portray your content the way you want to, while generating a better conversion rate
- Don’t be afraid to try new content ideas while using tools that are guaranteed to work
