Embarking on the journey of infographic creation? The right color combinations can make or break your design. Discover four crucial steps to select colors that not only captivate your audience but also enhance the readability and effectiveness of your infographic.
Color, along with shape, is a visual element the brain uses to detect and discriminate objects, even having an impact on our emotions
The right color scheme can do wonders for catching a person’s attention, making whatever you wish to communicate more impactful
- For many people, choosing an appropriate color palette is tricky
- There are a few logical rules to refer to when choosing good color combinations
Understand Color Theory
Hue
- The basic color of an object as seen in the color wheel (e.g., blue, red, green)
- Tone
- The mixture of a pure hue and gray
- Chroma
- The purity or intensity of a hue
- Saturation
- The intensity or vividness of a color
- Shade
- A color created by mixing a hue with black, which increases the darkness
- Tint
- A lightness or darkness, which reduces the lightness
- Value
- The color’s brightness or darkness
Understand Color Psychology
Color psychology looks at the effect colors can have on human behavior and how we perceive different things, whether it’s food, our environment, and objects we use in our daily lives.
- In marketing and graphic design, color psychology is often used to reinforce messages, ensuring that certain emotions are associated with the information being communicated in a visual medium.
- Any color combination you use needs to make sense with your brand and whatever information is in the graphic.
