In recent times, voice search has come to dominate the way people look for information online. However, people are using it to discover brands and buy products online too. So have you optimized your business for voice search yet? If not, you might be missing out money on your table.
Use Long-tail Keywords
Optimize your website for much longer queries
- One way of doing that is to use long-tail keywords
- These keywords are very specific and are more targeted.
- By using them in your marketing strategy, you can easily boost your chances of appearing in voice search.
Think About the Search Intent
People who use voice search look for products or services with the intent of making a purchase.
- Do some research to understand the search intent of your users. It will become easier for you to create content for your site that directly answers those searchers’ queries.
Use conversational tone in content
voice searches are mostly done in the manner of a conversation
- People use full sentences to ask a query to the search engine when they are using the voice search.
- So, when creating your content, make sure to keep the style of writing in a conversational manner.
Optimize Your Business for Local Search
Adding your location, timings, contact information, parking availability, and other relevant information in your website’s homepage and creating more local content for your blogs can help you optimize your business for local search.
- This will make you pop in the voice search that comes with the ‘near me’ phrase.
Get Listed
Getting your business listed in a local search can be helpful in several ways
- It helps you maximize your online presence and improve your SEO
- As a result, your business will get maximum exposure, and more people will learn about it, driving more traffic and boosting engagement on your site.
