Every creative artist has their own audience, and while it varies from person to person, some basic guidelines can be followed when trying to reach out to your audience. Here are five straightforward steps that will help guide you in the right direction for promoting your work so you reach more people.
Find Out Who Your Audience Is
- Know what matters to your audience
- Understand their likes, dislikes, struggles, interests, goals, and what they like to communicate
- Tailor your messaging and style based on this information
- Know what are their “pain points” and how you can help them
Engage, engage, engage
- When your followers engage with you, it is a measure of how your message resonates with them
- The more you engage with them, the more likely your posts will end up in their social media feed
- Write articles and create posts based on what they want to hear and specifically what they’d like to hear from you
- Speak directly to them, in the first person, using attractive headlines and images
- Offer solutions that play off of their fears & hopes as well as speak to their values
Be Consistent and Be Patient
Building your online community takes patience, no matter how much social media content growth seems instantaneous on Instagram and Twitter. Like any other form of marketing or promotion work, it’s important to develop relationships by taking cues from what they enjoy about your product/service while also being consistent when communicating through different networks.
Know What Your Audience Wants
Create a questionnaire, ask questions in your online newsletter, or follow up with readers who leave comments on your blog posts. Here are some questions to get you started that could give you ideas for creative work that would resonate with your market:
- What’s the single biggest result you want to have?
- What is important about that result for you?
- What are your biggest challenges?
- What sort of project would you like me to do next?
Target the Right Platforms for Your Message
- It is important to make sure that you are targeting the right platforms for your message
- Limit your efforts to only one or two platforms at the beginning. This will give you a chance to learn what works best and grow your market organically
