If you’re like most attorneys, you’re proud of everything you’ve accomplished, but you’ve hated writing your attorney biography since your first day as an associate. Here are five suggestions to make sure your attorney bio creates a great first impression. It can be difficult to find the right mix of personality and expertise in a single write-up.
Be Genuine
Your bio should be an extension of your personality
- Check to see if your law firm has an established template or structure, so it matches the overall theme, message, and voice
- People resonate with someone they can connect with so share aspects of your life outside of work
Be Succinct
Your bio should be short enough to give prospective clients enough information to want to reach out, but not so long that they think they opened up a page of an Encyclopedia Britannica.
Keep it Up to Date
Update your bio regularly
- Make changes every quarter with any new information or accomplishments
- Take advantage of the things you can control
- Ensure your bio touts your successes and is up to date, genuine, passionate, and relatable
Show Your Passion
Describe what drove you to become an attorney and why you enjoy helping your clients
Talk about Your Success
Tout prior successes to give prospects a glimpse into your strategies and diligence in representing past clients
- Find stats about your practice
- What percentage of your clients have you kept out of jail? What is the aggregate amount of money you have been able to recover?
