7 Tips to Become a Marketing Pro: Brand Personality Still Wins

If you want your brand to really sell, it needs to have a personality. This is why techie dads go to Best Buy, while young millennials and hipster designers head to Apple. You’ll want to shape your brand’s personality to your target audience, which brings us to the next tip.

Engage your followers

Start conversations, hold contests, and ask for feedback to improve your product

Test everything, even on social media
Make sure everything you produce is optimized for the most efficient message
Maintain a presence on the social media platforms your audience uses, and produce the content that they want to see

Unhappy customers help

Your most unhappy customers are your greatest source of learning

Use social media platforms to find complaints, address them, and send every customer away with a positive experience
Scour Yelp for poor reviews, address complaints personally, and get direct feedback from customers

Keep a regular schedule

Produce content regularly and post to different social media sites to keep your audience engaged

Post once a day or a couple of times a week to maintain a schedule and post content with a variety of themes
Mix up your posts and themes to keep users engaged

Take charge of content

Curate photos that represent your brand’s personality on Instagram

Create breathtaking videos and post them for your followers on Facebook
Anthropologie published a series of DIY drink recipes
Position yourself as a fun, trendy friend
Have fun with your content

Get creative

Create a Snapchat account for your brand or shake up the content on your blog.

Try anything once, and measure the impact to see what works best and what doesn’t
You can engage with your audience even more and spread the word about your brand all over the world by getting creative.

Practice what you preach

Stay authentic to your brand, it shows your audience that you believe in what you are selling. This helps establish both trust and brand loyalty-two essentials for any growing company.