8 Fresh Content Types Every Marketer Should Consider in 2022

8 Fresh Content Types Every Marketer Should Consider in 2022

2022 is the time to put fresh eyes on your #content types if you want to keep or attract an audience, says @irinaweber048 via @CMIContent. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

Guestographics

A guestographic is a guest infographic that features both images and text and is published on or linked to from different websites. It is an effective way to build brand awareness and establish stable connections.

Ephemeral posts

Time-restricted content that taps into FOMO (fear of missing out)

Instructographics

They are a popular way to explain complex data in an easy-to-digest format

Screencast videos

Using your computer screen and microphone, you can show and narrate the content. Screencasts work well to show how to do something or solve a problem step by step.

Storyboards

Storyboards are a visual sequence of useful information such as text, images, design, and illustrations that allows the viewer to visualize the whole story frame by frame.

AR-powered storytelling

To avoid boring your audience, you need to give them a reason to yearn for or engage with your content. Augmented-reality experiences can immerse them into the story, offer gameplay, or provide an additional narrative.

Freshen up

You must go old school and base your content choices on your audience, your goals, and your brand identity

Popular on Instagram and LinkedIn

Whiteboard videos

Artists, graphic designers, or people good with a marker draw on a whiteboard to successfully explain a point, process, or product in a visually attractive way.

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