A product becomes a brand because of the promise that it makes to its consumers, edge over its competitors, and of course its recall value. But sometimes, a brand also needs to reinvent itself with changing times. Here are some popular brands that reinvented themselves from time to time.
Hutch-Vodafone
Targeted all points of purchase, from customer care centres to sim card packets and sales executives, everything was turned into red, overnight!
Axis Bank
UTI Bank became what we know as Axis today.
- The intention behind it was to make the brand more contemporary in terms of its appeal, and at the same time, have a name that could transcend geographical boundaries.
- They also changed their logo and came up with an integrated marketing program to make sure that the customers remember the name, Axis.
Hero Honda changed to Hero Honda
The black color in the new logo stands for solidity and premiumness while the Red gives a feeling of energy, passion, and confidence
Godrej
The company went for a change in the appearance of their logo in 2008
Dabur
Long-format ad films on a woman’s fight with Cancer in the campaign, Brave and Beautiful
- The 4-minute video got 3 million hits on the very first day and was a total hit
- Break away from these stereotypes and take a stand for the modern woman
Airtel
The brand has changed its logo quite a number of times
India Post
Created a new, modern face for itself to change the perceptions about a government organisation being old and lethargic
Snapdeal
For the first time, Snapdeal went for a change in logo and its corporate identity in 2016 to manage its dropping sales position in the presence of Amazon and Flipkart.
Apple
Apple created products and apps consistent to its personality which resulted in higher recognition among consumers.
