A certification course in Product Management from an MBA college…or

Question (from many of product management aspirants): Should I spend 2 lakhs on a certification course in product management? However, I would want to change my job role from business development into product. Is this a good way?

Please don’t.

Here is why:

  1. A certification course on product management only gives you…well, a certificate. Not the real skills.
  2. Product managers are NEVER hired on the basis of any certification. No company ever does that. Never. Ever.
  3. Most B schools often teach theoretical skills. Companies have very little time and patience for such talent in today’s world (unless you want to start as a fresher).
  4. Treat product management certificate as an add-on, and not the core feature – this is the most important mental shift to start right.

You want to change your role to product management? Follow these steps

Do understand that product management is a skill and there is a HUGE demand for skilled (and curious) professionals.

Where you start from (as a fresher vs. an experienced professional) is up to your learnability. Learn the skills. Not just try to buy a certificate.

Bonus tip: You can learn the core skills (and more) of product management from the most insightful professionals on FWD app (search for FWD on Android/app store).

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