A Comprehensive Guide to the Graphic Design Workflow

A graphic design workflow is the best way to structure your plan and achieve the best result. It helps you visualize the end product and allows the client to make changes before much work has been done. Whether you freelance graphic design or work as part of a design team, use these tips for a more productive workflow and happier clients

Step 1: Go over the brief

Include all the relevant information to prevent errors and confusion

Step 2: Research the subject

Your brief should be informed by thorough research

Researching the subject means you will have lots of valuable information to assist you
Understanding your audience helps you create relevant and valuable designs
An effective way to conduct research is by looking at the designs of your competitors

Finalize the product

Work from your sketches, and make sure you’ve fulfilled the guidelines set out in the outline.

Step 3: Brainstorm and make a moodboard

A moldboard is a collection of visuals to help you understand the outline and turn the initial idea into the end product.

Moodboards help stay on track by reminding you of the desired end product while you work on the project. One advantage is easier collaboration.

Streamline Your Graphic Design Workflow Today

Have a good graphic design workflow to ensure great results

Your client is more likely to be happy with the product
You’ll have an easier time making it
Allie Decker is the Head of Content at Omniscient, a marketing agency that works with SaaS brands.

Make a rough sketch of your ideas

Use your mood board for inspiration and visual guidance.

Don’t worry about the detail. These sketches are more about generating ideas than creating a masterpiece. Make sure to keep in mind that rough sketches are just a starting point, not a final product.