A Simple Strategy for Keeping Your Team Focused

A Simple Strategy for Keeping Your Team Focused

When an organization decides to pursue a new idea, it’s forced to make a difficult decision. How should they go about tackling the unique opportunity? The answer is “Kill 2 and Add 1.” That’s because creativity is a double-edged sword. While new ideas get people excited, they also come with a real cost.

The Need for Focus

Every organization needs three areas of focus

Sustainable Innovation

The discipline of removing two ideas for each one you add will provide an increasing focus for your team

Identifying Priorities

Don’t chase every new idea and opportunity

Doing More with Less

The most focused and effective organizations rely on what we might call the “Kill 2; Add 1” approach

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