“A Whole New Mind: Why Right-Brainers Will Rule the Future” argues that in the new age of information and automation, creativity, empathy, and other “right-brain” qualities are becoming increasingly important to succeed in the workforce and in life in general. Pink contends that left-brain thinking, such as analytical and logical reasoning, is still important but that a balance of left and right-brain thinking is necessary for success in the 21st century.
The Conceptual Age
Pink argues that we are shifting from the Information Age to the Conceptual Age, where skills such as empathy, creativity, and storytelling are becoming increasingly valuable.
Play
Pink argues that playfulness and a sense of humor can help to foster creativity and innovation, and can also make work more enjoyable and fulfilling.
The Left-Brain/Right-Brain Divide
Pink argues that the traditional left-brain/right-brain divide is a myth, and that everyone has the potential to develop both analytical and creative skills.
The Importance of Balance
Pink stresses the importance of balance between left-brain and right-brain thinking, and encourages individuals and organizations to cultivate both types of thinking in order to succeed in the Conceptual Age.
Symphony
Symphony involves the ability to see the big picture and connect seemingly disparate ideas to create something new and innovative.
The Six Right-Brain Aptitudes
Pink identifies six skills that are becoming increasingly important in the Conceptual Age: design, story, symphony, empathy, play, and meaning.
Empathy
Empathy is the ability to understand and relate to the emotions of others and is becoming increasingly important in fields such as healthcare, education, and customer service.
Meaning
Meaning involves finding purpose and significance in one’s work and is becoming increasingly important as people seek more fulfilling and meaningful careers.
Design
Pink argues that design is not just about aesthetics, but about creating products and experiences that are functional, beautiful, and meaningful.
Story
Pink contends that storytelling is becoming an essential skill for businesses and individuals alike, as it helps to create a connection with others and communicate complex ideas.
