Ashley Mears, a former fashion model turned academic sociologist, provides a deep dive into the world of high-status parties and the concept of ‘bodily capital’.
She explores how young women trade their beauty for access to glamorous events, thereby enhancing the status of the wealthy men they accompany.
Political Leanings of Fashion Models
Fashion models are often young and politically inexperienced.
Their political leanings may be amorphous, possibly leaning left due to exposure to more creatives and bohemians in the industry.
However, their political views are often overshadowed by the exploitative nature of the industry they operate in.
Significance of Promoters
Promoters are pivotal in the global party circuit.
They are tasked with bringing attractive women to the clubs and ensuring their presence at the tables.
Promoters often build relationships with these women, using language of friendship and support to make the experience feel meaningful and enjoyable, rather than degrading or exploitative.
The Intersection of Fashion and Sociology
The world of fashion provides a unique lens through which to study sociology.
It reveals insights into societal norms, gender roles, and power dynamics, making it a rich field for sociological study.
Relevance of the Scouting Model
The traditional scouting model for finding potential fashion models is becoming less common in a digitally connected world.
However, a physical presence or charisma is still important and may not fully come through in a photograph, suggesting that the scouting model may still have relevance.
Segmentation in the Fashion Modeling Market
The fashion modeling market is segmented, with different models catering to different market segments.
While some models may appear distant and unapproachable, others are portrayed as more relatable, depending on the specific market segment they cater to.
Understanding ‘Bodily Capital’
‘Bodily capital’ is a term that encapsulates the exchange of beauty and presence for access to glamorous events and free drinks.
This exchange, often facilitated by promoters, enhances the status of the wealthy men these women accompany.
Despite potential exploitation, many women willingly participate in this exchange, viewing it as a form of leisure rather than work.
Effects on Women
The physical and emotional toll on the women involved in this scene can be significant, especially as they age.
The late nights, high heels, and constant socializing can be grueling, and the initial excitement can fade over time.
Moreover, these women are often devalued outside of the club scene and are not seen as potential wives or business partners.
I regret that I didn’t use it [modeling] in a smarter way… it opens up all these doors that you know frankly at 18 I wasn’t really capable of seeing. – Ashley Mears
The promoters spend a lot of time developing intimacy and connections with the young women… under these kinds of terms when the women go out with the promoter it’s usually a combination of things… it feels meaningful, it doesn’t feel degrading. – Ashley Mears
The Power of Beauty
Beauty is a powerful tool that can be leveraged to gain access to high-status events and individuals.
However, it is also a form of capital that can be exploited, leading to potential harm and inequality.
Reflections on Personal Experience
Reflecting on her personal experience as a model, Mears expresses no regrets but wishes she had used the opportunity in a smarter way.
She suggests that the industry opens doors that young models may not be capable of seeing or fully understanding, highlighting the need for better guidance and support.
The Role of Age in the Modeling Industry
Age plays a significant role in the modeling industry, with younger models often being favored.
This can lead to a sense of insecurity and pressure to maintain youthfulness, which can have negative impacts on mental health.
The Influence of Social Media
Social media has significantly impacted the modeling industry, providing a platform for models to build their own brands and reach a wider audience.
However, it has also increased competition and the pressure to maintain a perfect image.
Inequities in the Modeling Industry
The modeling industry often operates on unequal and unfair terms, with unpaid or low-paid fashion models contributing to the profits of other industries, such as finance and real estate.
These models provide enormous unpaid labor, suggesting a potential case for redistribution in their favor.
