Both/And Thinking is a book written by Wendy Smith and Marianne Lewis. It was published on August 9, 2022, by Harvard Business Review Press. The book delves into the concept of “both/and” thinking and how it can help individuals and organizations become more creative, flexible, and effective at solving problems.
“Both/and” thinking as a way to break free of binary thinking and embrace more creative and effective problem-solving. They argue that too often we fall into either-or thinking, where we try to choose between two opposing options, when in reality there are often multiple pathways forward that can be pursued simultaneously.
Drawing on real-world examples and case studies, the authors demonstrate how both/and thinking can help individuals and organizations find innovative solutions to complex challenges.
Either/or thinking: How we generally think
Either/or thinking is limited at best and detrimental at worst. The danger lies in overemphasizing one side of a paradox whilst neglecting the other.
Navigating paradox involves shifting our assumptions and adopting mindsets and underlying beliefs that enable us to cognitively hold two opposing forces at the same time. Shifting our assumptions is not easy. Engaging with paradox often brings us to the limits of our rational thinking.
Many of us believe that truth is ubiquitous—that if something is true, its opposite must be false. “Yes, and” reminds us that there are multiple truths and that we, therefore, do not have to simply reject someone when they challenge our assumptions.
The problem is not the problem; the problem is how we think about the problem.
How to embrace both/and thinking
Challenge your assumptions
Are you assuming that a situation is either A or B? If so, try to imagine other possibilities.
Be open to new information
The more information you have, the better equipped you will be to make decisions.
Be willing to compromise
Sometimes, the best solution is a compromise.
Be patient
Both/and thinking takes time and practice. Don’t get discouraged if you don’t get it right away.
Be open to feedback
Ask others for their thoughts and opinions. They may be able to see things that you can’t.
Coaching vs Mentoring
Coaching 101 teaches these definitions:
- Coaching = asking questions, never giving advice.
- Mentoring = sharing your advice and expertise.
Why not a synthesis of both? Many leaders are coaching AND mentoring in a single conversation. Telling and asking. Speaking and listening.
Both/and thinking
To navigate messy problems, leaders must be ambidextrous, embracing both/and thinking.
Both/and thinking is the ability to hold two opposing thoughts in your mind at the same time.
Examples of both/and thinking include:
- Feeling both happy and sad
- Being both creative and analytical
- Being both confident and humble
Benefits of both/and thinking include:
- Increased creativity
- Improved problem-solving
- Better decision-making
