Buyology: Truth and Lies About Why We Buy by Martin Lindstrom is a groundbreaking exploration of how our subconscious drives the purchasing decisions we make. The book is a result of a three-year, seven-million-dollar neuromarketing study, which delves into the mind of today’s consumer to understand the deep-seated preferences and behaviors that truly rule our buying habits.
Neuromarketing and Consumer Behavior
Neuromarketing, a blend of neuroscience and marketing, offers deep insights into consumer behavior.
It studies the brain to predict and potentially manipulate consumer behavior and decision making.
Religion and Brands
Religion and brands share similarities in their ability to inspire devotion and create communities.
Brands can learn from religious practices to build stronger consumer connections.
Health Warnings and Smoking
Health warnings on cigarette packs may not deter smokers.
Instead, they can trigger cravings due to the association between the warnings and the act of smoking.
Product Placement
Product placement in movies and TV shows can be effective, but only if it is subtle and makes sense within the context of the story.
