Anna Jones
BBC
・
12 Jan 2022

Career Coaching

Coaching has gone from being the preserve of executive elites to something made increasingly available as a company perk or sought out by individuals

  • It’s an unregulated industry, and a coach can be a significant expense
  • There are 71,000 career coach practitioners around the world, and the industry is worth an estimated $2.8bn (£2.1bn) globally

Finding ‘clarity’ in 2022

Last year, data from survey after survey suggested workers everywhere were mulling leaving their jobs

  • The current employment fluidity – as well as workers’ increased desire to find careers that fit better with their lives and values – may well mean more people turn to career coaches to help them work out their next steps

Coaching should not be used as therapy

Coaching is more about having the skills to guide someone along their own self-discovery journey

  • A coach’s general purpose is to help their clients reflect on their career so far, what they found most rewarding or challenging, and where they felt most energized or frustrated
  • Although some people know exactly what they want from their career, others might need to explore what matters to them in a job to help identify next steps

Check references and membership of a professional organization

Ask around for personal recommendations

  • Explore a coach’s social media to see if they are “applying their own advice”
  • Ultimately, coaching is deeply personal, so “the best career coach for one person won’t be the best coach for the next person”.

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