Can You Buy Creativity in the Gig Economy?

Can You Buy Creativity in the Gig Economy?

Exploring the intersection of creativity and the gig economy, we delve into the question of whether creativity can be commodified. Is it possible to purchase innovation on demand, or is creativity an innate quality that resists commercialization?

When authors are guaranteed a cut of their own book sales, they tend to work harder and get more creative

Book contracts that give authors a share of sales rather than paying them by output alone through a flat fee also propel them to produce more interesting content.

Advice for creative gatekeepers

Without an incentive structure allowing content providers to reap the rewards for their efforts, workers may have low incentives to boost the quantity or novelty of what they create.

A novel approach

In China, e-publishing platforms have become a multibillion-dollar industry, attracting more than 1 million authors and over 300 million readers

The pay structure matters

As competition intensified, authors who were paid a fixed price for their work did not appear to change their productivity

Source

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