Can’t Stop Playing Wordle? Science Might Be Able to Explain Why

Can’t Stop Playing Wordle? Science Might Be Able to Explain Why

Ever wondered why Wordle has become your latest obsession? Delve into the fascinating world of cognitive science and discover how our brains are wired to enjoy games like Wordle. It's not just a game, it's a psychological phenomenon.

Wordle, a puzzle that tasks players with working out a mystery word, has quickly become a viral sensation

300,000 players at the start of 2022; by late January, that number had surged to nearly 3 million

It Shows How We Stack Up to Our Peers

Wordle has become a virtual water cooler, allowing players to share scores with colleagues, friends and family members with ease

It Affirms Our Shared Reality

Sharing our Wordle grids with others and seeing them shared back feels good

It Gives Players a ‘Lightbulb Moment’

As we get closer to the answer with each guess, we get a little bit more confident that we’re on the right track.

It Lets Us Savor the Experience

A new puzzle is only offered once a day, which keeps the experience fresh and novel.

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