Cold Calling Techniques (That Really Work!) is a practical guide by Stephan Schiffman that provides readers with effective strategies for turning cold calls into hot leads. It offers invaluable insights into the art of selling over the phone, focusing on building relationships, overcoming objections, and closing deals.
Understanding the Purpose of Cold Calling
Cold calling is not about making a sale on the first call, but about establishing contact and creating interest.
It’s about opening a dialogue, not closing a deal.
Building Relationships
Cold calling is ultimately about building relationships.
It’s about trust, rapport, and understanding.
Focus on the person, not just the sale.
The Importance of Attitude
Attitude is everything in cold calling.
Stay positive, believe in your product, and don’t take rejection personally.
Your attitude can influence the outcome of the call.
The Power of Listening
Listening is as important as talking in cold calling.
It shows respect, builds trust, and helps you understand the prospect’s needs and wants.
