Unravel the secrets of color psychology as we delve into the logo color strategies employed by leading corporations. Discover how these hues influence perception and learn to harness this knowledge in crafting your own distinctive logo.
Logo Origins
A logo is essentially a symbol used to represent a brand.
- It can say a lot about a brand
- For established brands, a color can be intrinsically linked to the business’s identity
- New brands use color as an attempt to position their business with their desired customer
Color psychology
This area of study looks into the relationship between certain hues and human responses
- There isn’t a color that will automatically guarantee success for your brand-but choosing the wrong color can mean your brand is overlooked by your target market
- Context and the intended audience is essential
- Factors like culture, gender, and age mean different colors are perceived in various ways by different people
Trends and logos
Think about your business goals when deciding whether or not to follow logo design trends
- What’s this business all about-and who is the audience?
- Your logo should appeal to your ideal customer
- Look at the competition
- Know what else is out there
