The Meaning of the One Person Business, which is the future.
The Company of One
Being a company of one requires you to build your work around your life, not the other way around.
The four recurring characteristics of companies of one are:
- Resilience
- Autonomy and Control
- Speed
- Simplicity.
Companies of one should be normalized because you will always be better than anyone at looking out for your own best interest, even in a large corporation.
In saying no to anything that doesn’t fit, you leave room to say yes to those rare opportunities that do fit—opportunities that align with the values and ideas of your business.
The One Customer
A customer’s success is the business’s success.
Exceeding the standards of customer service by treating customers like they’re extremely important and adding personal touches gives the customer a positive emotional experience, making a company stand out.
The company of one’s ability to establish close and personal relationships with customers makes it possible for them to benefit from word of mouth. Customers love to be rewarded for their loyalty.
Companies of One: What’s Required to Lead
Introverts can make great leaders for the company of ONE.
Companies of one are required to have knowledge of varied subjects and possess multiple skills to achieve their goals.
A company of one needs to know how to gauge what potential customers think of their products and services.
Resilience is key in helping a team reenergize when the business faces a setback.
A leader of a company of one will find himself learning how to say no as a strategy to keep his priorities in order.
Things to Consider When Growing a Company of One
- How to prioritize existing customers or transform them into repeat customers
- Make your business idea vision as small as possible such that you can take action now with little or no investment
- Growth as a business or an individual won’t require you to do things you don’t want to do.
