Comprehensive Guide to NFTs for Marketers

Comprehensive Guide to NFTs for Marketers

NFTs are taking the art and technology world by storm and can be used in marketing. Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business. If you want my team to just do your marketing for you, click here

What are NFTs?

NFT stands for non-fungible tokens

How much does it cost to create an NFT?

Depending on the size of the campaign, expect to pay between a few hundred and a few thousand dollars depending on the number of people involved.

Build Brand Awareness: Marriott

Leveraging NFTs through its Marriott Bonvoy travel program

Promote In-Person Events: AMC/Spider-Man

AMC offered first 86,000 AMC investors who bought or reserved a ticket the opportunity to receive a free NFT.

Expand Audience Reach: Bicycle Cards

Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience with their first-ever NFT collection

Drive Pre-Orders

Gary Vaynerchuk used NFTs to promote his new book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

Conclusion

NFTs provide marketers with a new way to reach their audience, drive awareness, and even promote new product lines.

Protect Brand

Legacy brands are leaning into NFTs as a way to protect their brand image

Kinetic Sand

Using NFTs to raise money for the Boys & Girls Clubs of America (BGCA), to expand their arts and creative experiences programs

Source

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