Optimizing content for search engines gives you the wrong idea about the process: as if you are supposed to write content for flesh-and-blood readers and then optimize it for bots. But instead, these days you’d better keep the requirements of SEO in mind while you create your piece of content.
Topic Research
Google’s Hummingbird algorithm pays more attention to each word in a query, ensuring that the whole query is taken into account
- Market Analysis
- Define your buyer personas
- Adapt to the way they speak and analyze thoroughly the problems they face
- Evergreen Core Content
- Develop a set of regular frameworks that are repeatable as evergreen content
Tools to Use: SEMrush Solutions
On-Page SEO Checker
- Only gives you words used by successful rivals from Google’s top 10
- If you just need to optimize the text on a single page without going too deep into detail, SEO Content Template
- Simply enter one or more target keywords, and the tool will analyze the first 10 pages from Google that rank for these keywords and give you recommendations
Topic Research
Find examples of headlines your SERP rivals once used
- Identify popular questions and related searches in your niche
- Gives insights into real needs of your audience
- Generates valuable keyword ideas
- Mind maps help create multiple sought-after content pieces using just one seed keyword
How to Write Content That Succeeds in 2019: Key Takeaways
Spend time on keyword research and defining an SEO-friendly structure before you actually start writing
- Focus on adding valuable words associated with your topic instead of repeating the same keyword throughout your article
- Use multiple sources to enrich your list of related keywords
- Conduct a TF-IDF analysis
- Ask your technical support to observe and note the terms your customers really use
- Make good use of tools to automate the research process
Keep Working to Take Snippets From Your Competitors
Google can remove your website and replace it with another, or just leave the page without a snippet
- Analyze what you could improve on your page and keep working
- When it comes to highly competitive keywords, it is really worth the candle
TF-IDF
This is an abbreviation of “term frequency – inverse document frequency”
- The two parts of this abbreviation are two separate metrics used to calculate how important a word is to a specific document.
- TF (term frequency) defines how often the word is found inside a document; IDF (inverse document frequency) stands for how often it is encountered in a larger set of documents, often called a “corpus.”
Mobile-Specific Keywords
There are more people accessing your content from mobile devices than from desktops
- Consider the Search Intent
- Check Mobile Search Volumes
- Identify and use keywords in your niche that are searched more often on smartphones than on desktop
- Increase organic traffic
SEO Writing Assistant
This add-on connects your SEO Content Template to your Google document or WordPress account to analyze how well your text complies with the SEO recommendations we have provided you with previously.
- All metrics are interactive, so they are altering on a live basis depending on changes you make in your text.
Featured Snippets
These are the boxes shown right below the number of results found for your query.
- The goal is to provide you with content that fulfills your request without having to click on any search result.
- Most featured snippets actually monopolize the first screen thus increasing the click-through rate of the content.
Identify Your Pages That Already Rank in the Top 10
Google tends to pick the pages from the top 10 for featured snippets
- A correct use of H1-H6 tags is crucial if you want your content to be included in the featured snippet
- When writing, format correctly
- Use numbers or subtitles to divide your content logically
