Unearth the charm of 'Cottagecore', a cultural phenomenon sweeping the globe. Explore how this modern rural fantasy is reshaping our perceptions of simplicity, tranquility, and nostalgia. Delve into the rise of this trend and its impact on contemporary lifestyle and aesthetics.
Cottagecore
Much like Scandinavian concepts hygge and friluftsliv, cottagecore has become the standout aesthetic of the year 2020
- Romanticized a mix of rural self-sufficiency and delicate décor, with a heavy dose of nostalgia
- Popular on Tumblr, Pinterest, Instagram and Facebook
- Influenced by Taylor Swift and her album Folklore
- Top emotion was creativity, followed by affection, solitude and creativity again topped the list
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Cottagecore is indicative of a desire for simplicity and anti-modernity
It has a more rooted sibling in homesteading, a lifestyle based on self-sufficiency and subsistence agriculture
- Homesteading is a lifestyle of self-reliance and sustainability, characterized by home gardening, textiles, clothing, and craftwork.
A big part of cottagecore and a return to traditional ways is about making clothes and sewing
Practitioners not only design and sew their own whimsical dresses but also model and retail from their accounts
- underlying the aesthetic is also a strong affinity to environmentalism, which ties in with attributes like self-care and thriftiness.
