As someone who uses social media to grow your business and increase sales, how you interact with your followers and engage your community is critical to your success. The way you choose to engage with fans and followers online is a great way to showcase your brand identity and build a meaningful connection with customers that will ensure repeat business and support
Go Live
When something is happening in real-time, you generate more excitement
- Advertise your live stream before you start so that all your fans know what’s happening
- Post announcements on your social media platforms and send them out to your mailing list to encourage high levels of participation
Join in on the Fads
Many businesses keep the same level of professionalism on their social media as they do throughout their company.
- Your website is where you want to maintain that sense of professionalism-let down your hair and show off a little personality on social media.
Keep Communication Active
Instead of replying with an emoji or a “Thanks!”, keep the conversation flowing with a question
Friendly competitions
Online contests generate interest in a product release or in your business in general
- Contests allow fans to engage with you in a fun, creative way
- Best when you offer prizes in exchange for encouraging your audience to take on a more active role
- Create a hashtag that allows you to track entries
Building Trust
Social media management is all about building a connection and trust with people who may never meet you face to face
Social Media Takeover
Stage a social media takeover
- Have different members of your team take the helm, sharing their job, a look behind the scenes, and a day in the life of their position at your company
- Generate excitement from fans and employees
- Build personal connections between brand and fans
