Crowdsourcing for Marketing Success

Crowdsourcing for Marketing Success

Unlock the power of collective intelligence with crowdsourcing, a game-changing strategy for marketing success. Dive into the world where customer insights meet innovation, and discover how this collaborative approach can revolutionize your marketing efforts.

Crowdsourcing

The term “crowdsourcing” was first defined in 2005 by the editors of Wired magazine to describe how organizations began leveraging internet users to outsource tasks

Crowdsourcing has become an essential instrument in every marketer’s toolbox

Although putting a brand in a crowd’s hands poses risks, the benefits prevail when the firm implements crowdsourcing judiciously

References

Boudreau, Kevin J., and Karin R. Lakhani (2013), “Using the Crowd as an Innovation Partner,” Harvard Business Review, 91(4), 60-9.

Managing the Crowd for Success

Stephen, Zubcsek, and Goldenberg (2016) have investigated the role of social networks in facilitating innovation in crowdsourcing platforms

Communicating Crowdsourcing to Consumers

Recent research by Nishikawa and colleagues (2017) shows that labeling new products as crowdsourced can improve market performance.

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