Social proof is a physiological effect that influences your decisions every day, whether you know it or not. This post shares exactly how to collect and use social proof to help grow your SaaS, e-commerce or B2B startup.Social proof can lead to up to 400% improvement in conversion
How Businesses Use Social Proof
Restaurants often limit the size of their reception area, which forces people to wait outside.
- This signals to people walking by that the restaurant is so good it’s worth waiting for.
- Social proof looks a bit different for internet-based businesses.
Social Proof
E-commerce brands need to build social proof by cultivating an organic social media following on platforms like Instagram or TikTok.
Social Proof for B2B
Social proof is most effective when you display the logos of companies you do business with
- This signals to people checking out your website that other businesses trust you to deliver on your offer
- The more noteworthy or respected the logos on your site, the stronger the influence will be
Social Proof for SaaS
Social proof can be generated through positive reviews from trusted sources
