“Disregard the Words”

“Disregard the Words”

Josh Miller, co-founder and CEO at The Browser Company, talks about the way we talk about products-or more specifically, why some products can be hard to talk about: the strategy surrounding them, design that goes into them, and how we use them-or don’t.

Early iPhone Ads

Apple’s early iPhone ads mostly just showed off random workflows.

How could I have possibly compared this to my Blackberry phone?

The iPhone was clearly a glimpse of the future.

At worst this worldview can lead to the esoteric, or the novel for novelty’s sake

At its best it can feel liberating-permission to “disregard the words” and just build what feels exciting. Trusting that the words will follow.

Snapchat was not a social network. It was not even a word processor with better embeds.

It opened to the Camera, did not have a News Feed, and did not allow Likes or Comments.

Josh Miller is the founder and CEO of The Browser Company.

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The search for the right words

How can you describe something that is genuinely novel? What happens when something is so fundamentally different that it fails our shared vocabulary?

Don’t get so caught in the words, and forget to disregard them

The truth of what is happening-what actually exists in the real world underneath-is much more nuanced and complex than these pithy statements

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