10 hot digital marketing trends and how to start using them right away. To be competitive, it’s essential that small business owners stay on top of the latest marketing trends. However, with constantly changing technologies and marketing practices, it can be difficult to track what’s new in marketing or is no longer relevant.
User-generated content
any content created by customers instead of brands
- increase brand authenticity, build customer trust, and influence buying decisions
- Start by developing your brand persona for better UGC
- Share tagged posts on social media, but always ask for permission
- Give credit and offer something valuable in return
Interactive content
Boost user engagement from the interaction alone and increase overall satisfaction
Leveraging social proof
Social proof is another form of UGC that proves how happy customers are with your product or content
- Be where your customers are
- Add a review page to your website and put it where it’s easy for your customers to find
- Promote your reviews on social media
Optimizing for voice assistants
Technology plays a big role in today’s digital marketing trends
Mobile-first design
With a mobile responsive design, you’ll get the benefits of improved website accessibility, better website indexing by the search engines, and you will avoid a slow-loading website.
- Take inventory of your current content, then optimize your content by compressing images and writing concise copy.
Minimalist web design
Fast download speed
Personalization
Pay close attention to your customers and make them feel appreciated
- Include their names in emails and posts
- Create tailored content through behavior-based data
- Storytelling is an effective way to present your brand’s personality and create personal connections
- Use visuals to increase its effectiveness
Going green
It’s a process
- Start by researching the market and overall demand
- Pick a green energy supplier
- Opt for recycled materials
- Demonstrate social responsibility and promote your cause
- Learn and emulate the practices of big brands such as Patagonia
