Email Subject Lines: 9 Copywriting Techniques to Boost Open Rates

Email Subject Lines: 9 Copywriting Techniques to Boost Open Rates

Email is still one of the most effective channels to engage, convert, and retain potential customers, but it’s getting harder to stand out in people’s inboxes. For this reason, writing engaging email subject lines has become more important than ever. By 2025, the number of emails sent and received globally each day is estimated to reach 376 billion.

Try using no more than five words in your subject line

Subject lines with fewer words tend to be more effective

Use Title Case

When the major words of the subject line are capitalized, it seems to add authority to the message.

Use second-person pronouns

Emphasize how the reader will benefit from opening your email.

A well-crafted email subject line will boost your open rates

Copywriting techniques can help your emails stand out

Combine personalization with conversational language

Address the reader by name, but keep the language informal and write like you’re talking to a friend

About the Author

Cara Berkeley is a blogger, investment property owner, and full-time marketing executive.

Sharpen up your unique voice

Use language that is unique to you and complements your personality.

Experiment with emojis

Including an emoji in the subject line can help your message stand out in an inbox.

Use numbers in your email subject line

Include a statistic from a survey, a time-saving figure, the discount percentage figure, or the number of steps in your how-to guide.

Add intrigue or make an honest promise

Use questions to build interest and promise to reveal how readers can achieve something.

Use the FOMO technique periodically

Use it to boost email open rates, but use it carefully and honestly.

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