Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones is a compelling guide on the power of words in achieving influence and creating impact. It provides key phrases and techniques to effectively communicate and persuade others in various situations.
The Power of ‘I’m not sure if it’s for you’
This phrase opens a conversation without making the other person feel pushed.
It arouses curiosity and makes them more open to what you have to offer.
The Technique of ‘Before You Make Your Mind Up’
This phrase delays a person’s decision, giving you more time to persuade them.
The Utility of ‘Just One More Thing’
This phrase keeps the conversation going and allows you to add more persuasive points.
The Art of ‘What’s the Worst That Can Happen?’
This question minimizes perceived risks, making your proposition appear more appealing.
