Fanatical Prospecting by Jeb Blount is an ultimate guide to initiating sales conversations and filling the pipeline. It provides concrete strategies for effective prospecting, overcoming rejection, and achieving success in sales.
Importance of Prospecting
Prospecting is the lifeblood of sales.
Without a consistent effort to find new prospects and turn them into customers, sales pipelines dry up, and businesses fail.
Qualifying Prospects
Not all prospects are worth pursuing.
Spend time qualifying prospects to ensure they have the need, the authority, and the ability to buy.
The Power of Persistence
Persistence pays off in prospecting.
It often takes multiple contacts to convert a prospect into a customer.
The Art of the Follow-Up
Follow-up is crucial in the sales process.
It shows the prospect that you’re serious and committed to helping them.
