Founder’s Field Guide with Patrick O’Shaughnessy – Bob Pittman – Lessons from Building Media Empires

Founder’s Field Guide with Patrick O’Shaughnessy – Bob Pittman – Lessons from Building Media Empires

Bob Pittman has a storied career that includes running MTV, AOL, Six Flags, and is now the CEO of iHeartMedia. We cover his philosophy on the consumer, the lessons he learned while creating MTV, and the future of the media landscape with the abundance of user-generated content.

The Key ideas

What makes a well-run media business

Key ideas contd.

Convenience is king

If you’re not in the business of constantly reinventing yourself, you’re going to be left behind.

Podcasts are like what MTV was in the 80s and 90s

The consumer is the ultimate arbiter of what works and what doesn’t work.

You’ve got to create an environment where people feel free to fail, because if they’re not failing, they’re not trying hard enough.

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