From Whole30 to Dry January: why 30-day challenges are so popular

From Whole30 to Dry January: why 30-day challenges are so popular

Embarking on a 30-day challenge like Whole30 or Dry January? You're not alone. These month-long commitments have surged in popularity, but what's the driving force behind this trend? Let's delve into the psychology and benefits of these self-imposed challenges.

The Whole30 Diet

An elimination diet program created by a husband-and-wife team, Whole30 encourages people to give up alcohol, dairy, grains, legumes, and sugar for exactly 30 days.

Do 30-day challenges actually work?

Generally speaking, short-term weight loss and dietary challenges “can be effective to help teach better, sustainable eating habits,” says Cassandra Forsythe, a nutrition scientist based in Manchester, Connecticut.

What are 30-day challenges, and where do they come from?

Longer, more hashtag-optimized versions of New Year’s resolutions

Why 30 days?

The idea is that doing something consistently for 30 days will help you establish a healthier attitude toward indulgences (food, alcohol, Paris Hilton memes on Instagram, etc.) in the long run.

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