Minimalism, a concept often misunderstood, is more than just a design aesthetic. It's a lifestyle, a philosophy, a choice. But, have we been interpreting it incorrectly? Let's delve into the essence of minimalism and challenge our preconceived notions.

Minimalism

The term is now applied to innumerable philosophies, products or lifestyle choices, from a light-fitting design to the goal of owning fewer possessions or – the ultimate pared-down minimalism – monk-like asceticism.

  • Living with less enables us to make room for more freedom and contentment, and is a growth industry.

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John Pawson

The British architect has been practicing reductionism in his work for more than 40 years

  • His minimalistic aesthetic is apparent in his vast body of work, which includes the first Calvin Klein store in New York and his 2017 reworking of the innards of the Design Museum in Kensington, London
  • Some of his most distinctive work has been for religious establishments

How the movement has been marketed, wrapped and monetized

Spin-off books and decluttering series

  • Marie Kondo’s book and all the others, and I wonder,’maybe I could write a book on how not to have anything?'” He concludes: “But in the end, I think ‘wouldn’t that be one book too many?'”

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