Ever wondered how a film goes from a mere concept to a box office hit? It's all about the art of movie marketing. Dive into the captivating world of film promotion, exploring strategies that make movies irresistible to audiences worldwide.
Imagine this:
It’s three days before Christmas and you’re out doing some last-minute shopping downtown. You see an ad for the latest Disney movie, “Unicorn,” and you think, “Maybe my kid would like to see it.”
- At the mall, they’re selling stuffed unicorns in the toy store and offering unicorn rides next to the line for Santa Claus.
- Back at home, you turn on the TV and every commercial break has a different trailer for the unicorn movie.
- Literally everywhere you look, someone or something is reminding you that the movie opens on December 24th!
Movie Marketing
Movie marketing is the art and science of convincing consumers to buy movie tickets.
- Every major Hollywood studio has an internal department devoted to promotion. The promotions department is responsible for designing and implementing an effective, cohesive advertising campaign across several different media platforms, including theatrical movie trailers, newspapers, magazines, television, radio, the Internet and billboards.
The trickiest part of movie marketing is that every movie is different
Every film is its own standalone product with its own potential market segment
- There’s no formula for success, so marketers must be creative to grab the public’s attention
- Most big-budget movies are marketed to the widest audience possible
- One solution is the nichebuster
- A smaller movie marketed heavily to a highly specific audience segment
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