How Nonprofits Can Encourage Donors to Give More

How Nonprofits Can Encourage Donors to Give More

Despite ample holiday-season appeals, many charities don’t get the donations they need. Most are underfunded, and the pandemic has only exacerbated the problem. How can they increase donations? Research points to three strategies. First, give people a choice… ‘Tis the season for giving – and not just the items on your loved ones’ wish lists

Give People a Choice

At some cafés, waitstaff have a cool strategy for encouraging tips.

Turn Verbs into Nouns

A subtle linguistic change can have a bit of impact

Invoke the Power of You

Second-person pronouns personalize the statement or request

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