Only 1% of startups turn out to be the next Uber, Airbnb, Slack or Stripe. That is why it is tough to get VCs’ attention. But PR can significantly increase your chances of getting funded, and here’s how to use PR to attract investors.
PR helps you show off your expertise
Being a guest on a podcast talking about the future of your industry, authoring an opinion column or giving a quote on product innovation will help you build your credibility
- Every word you say in the press is your chance for investors to notice you, and see you as an expert
PR helps you stand out
Be active in the press and on socials to get the funds.
- Differentiate your brand and yourself from other startups by strong PR appearances and get the money you need for your company faster
- See you in every major tech publication & on social platforms as proof you’re worth their time & money.
PR adds value to your company
It increases visibility and raises your company’s profile
When the investor’s FOMO kicks in, PR is gold
Create hype air around your startup using PR
- Get articles about your startup published in publications
- Work on different formats to reveal the best angles of your business
- Focus on what problems your startup solves, and why the world needs it
PR sells you and your vision to investors
Secure placements in online media, but grab more innovative opportunities as well
- Clubhouse appearances where game changers in your industry hang out
- Ask Me Anything sessions where you can participate as an expert and authority on a subject that matters in your field
- Product Hunt launch campaigns
- Twitter and LinkedIn chats
- Alexa Flash Briefings
