Unleashing the power of a well-crafted recruitment marketing strategy can revolutionize the candidate experience. Discover how strategic marketing techniques can attract top talent, streamline the hiring process, and foster a positive impression of your company's brand.
How vital is candidate experience to a company’s recruitment marketing strategy?
The top three reasons candidates end the application process are disrespect of time (37 percent), poor recruiter rapport (32 percent), and length of the hiring process (29 percent).
- Creating a positive candidate experience is key to attracting top-tier applicants.
- A thoughtful, transparent, and candidate-friendly application experience is essential.
Align the candidate and employee experience
The candidate experience should be a window into the employee experience. If one falls short, you’re doing a disservice to all parties involved-including your business.
- Set clear expectations early in the process, stay in regular contact with candidates, and never lose the human side of your organization.
Creating a Positive Candidate Experience With Marketing
49 percent of candidates in high-demand fields turn down job offers due to a poor experience as an applicant
- Employing the right recruitment marketing strategies ensures everyone knows what to expect from the start
- The right candidate marketing strategies also allow you to showcase why someone should choose your organization over other options
Leverage testimonials
People trust people more than brands.
Spotlight the process in a variety of ways
Besides telling candidates what to expect-both in the recruitment process and while on the job-consider incorporating educational content such as blog posts, infographics, and videos into your recruitment marketing strategy.
- A human-interest piece from an applicant’s perspective from an interested candidate can also help pique the interest of potential hires.
Customize the candidate journey
Have a solid candidate engagement platform
Keep communication consistent during the process
As often as possible, keep talent informed on all subsequent steps and provide a rough estimate of the timing
- Email is an obvious choice, but you might also employ automated messaging, chatbots, and text messaging to support the variety of communication preferences modern candidates have
Humanize the experience
Ensure all messaging and visuals support your brand and effectively convey the culture candidates will be joining while building a relationship with your candidates
- Use automation and other recruitment technology only for rare occasions.
- Each touchpoint is an opportunity to strengthen the foundation
