Ivan Estrada, an inspirational business leader and CEO of two companies, shares his personal journey of building and rebuilding his personal brand.
He provides insights into the importance of authenticity in personal branding, highlighting his own experiences of hiding and ultimately embracing his true identity.
The power of authenticity
Selena Quintanilla’s personal brand was characterized by her authenticity, and this was a key factor in her popularity.
Similarly, everyone has a personal brand that attracts others.
It is crucial to be aware of how one is perceived and the impressions they leave on others.
The danger of hiding behind a mask
Estrada shares his experience of hiding his true identity due to societal pressures and fear of judgment.
This inauthenticity had severe effects on his mental health and relationships, leading to a personal crisis in his 30s.
The skyscraper metaphor
Estrada uses the metaphor of a skyscraper to explain personal branding.
The foundation represents core values and beliefs, while each floor signifies experiences that reinforce these beliefs.
However, building a ‘skyscraper’ based on self-defeating beliefs can lead to its eventual collapse.
