Professor Jesper Sørensen shares his insights on how to communicate your strategy successfully. He emphasizes that a winning strategy is a product of conversations rather than commands, and can often be discovered through dialogue with frontline workers and managers.
He also highlights the importance of communication, delegation, and the need to view strategy as a living, evolving process.
Discovering strategy through conversations
Strategy can often be discovered through conversations with frontline workers and managers.
This approach allows companies to adapt to an ever-changing landscape, fostering innovation and responsiveness.
The living nature of strategy
Strategy should not be seen as a static, top-down directive.
Instead, it should be viewed as a living, evolving process that involves everyone in the organization.
This approach promotes collaboration and ensures that the strategy remains relevant and effective.
The role of communication in strategy
Communication plays a critical role in strategy development and implementation.
It promotes constructive conversations and debates, providing a platform for diverse perspectives and ideas.
Effective communication also allows for effective delegation, empowering others to make decisions and contribute to the strategy.
