How to Create A Content Calendar: Develop System!

A social media calendar is a place to keep track of what you want to post on all your social media platforms. It helps to save time where you don’t have to brainstorm ideas daily and brainstorm ideas every day. In an age where it’s impossible to keep up with how quickly people move through sites like Facebook, Twitter, and Youtube, social media calendars can save you time.

Linkedin, Instagram, Youtube

Include content frequency, posting schedules, and a description of your marketing channels and audiences
It doesn’t have to be a long list, just the sites you feel confident can make an impact on your business

Develop a content promotion strategy

Promote your content on various platforms including social media.

Do collaborations, go to interviews and guest lives. Create a platform for your content to have a voice and reach a wider audience, so that people will care about what you have to say.

Make adjustments as necessary to keep everything fresh and interesting

Create your KPI’s (key performance indicators) that will help you measure the effectiveness of your efforts

Know what key metric you will use to measure how well your content marketing strategy is doing so you can make adjustments to your content calendar strategy to improve it

Brainstorm content ideas that will work for each account

Create a list of content that can be used for each channel

Facebook
Post article links every Wednesday
Youtube
Video recipes every Tuesday
Linkedin
Company updates on Monday
Be sure to include future ideas for the next month or so

Wrapping up

Creating a social media calendar is an excellent way to stay organized and make sure you’re not missing out on any opportunities for engagement

Once you feel confident about what works best for each account, take note of which posts are getting the most likes or shares so you can repeat them later!
Set aside sometime every day (or week) when you will update all of your accounts with new content