How to Design Your Communication for Success?

Strategic communications lecturer Matt Abrahams interviews four authors from the Stanford d.school on the multifaceted aspects of communication. The discussion explores the intersection of courage, belonging, ambiguity, and data in designing effective communication.

Understanding the components of courage

Courage is a complex concept composed of fear, values, action, and change.

By comprehending these components, individuals can identify their struggles with courage and formulate an action plan to tackle them.

Courage is not only about significant acts but also about everyday situations that require stepping out of one’s comfort zone.

The power of belonging in communication

Belonging is a fundamental human need that enables individuals to confidently showcase their skills, talents, and identities.

Designing moments where individuals feel comfortable being themselves and seizing opportunities for change when belonging is lacking can create a context that fosters belonging.

Sharing what matters to you and sharing how you can contribute is a huge part of belonging, and storytelling in communications are natural, human ways that we can share some of that. – Dr. Susie Wise