How to Get Employees to (Actually) Participate in Well-Being Programs

How to Get Employees to (Actually) Participate in Well-Being Programs

Gartner’s 2021 EVP Benchmarking Survey revealed that although 87% of employees have access to mental and emotional well-being offerings, only 23% of employees use them. Gartner has identified three strategies organizations can implement to maximize the investments made in employee well-being by boosting employee participation in offered programs:

Increase employee understanding of well-being needs and offerings

HR must increase employees’ awareness and knowledge of employer-provided well-being efforts.

Reduce well-being stigma and apathy

One tactic that progressive organizations are employing is empowering trusted employees to communicate the importance and normalcy of seeking support.

Reduce the time and effort needed to participate in well-being programs

To reach time- or energy-constrained employees, progressive organizations have adopted default enrollment in certain offerings to prevent inertia.

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