Since more than 90% of customers rely on information from people they know when making a buying decision, building personal connections can be the most effective way to build trust and authority with your audience.
Create valuable content
If you want to build loyalty and win the trust of your audience, creating relevant and valuable content should be your number one focus.
Analyze keywords. Identify people. Research the competition (what they’re sharing, what’s working, what’s not). Whether it is an infographic, video, ebook or blog post, everything you create should be targeted to your specific niche.
Keep a consistent image
- In all your social profiles, you must maintain a certain standard, a signature that your audience can soon recognize and associate with you
- Presenting yourself consistently helps you control the perception of your personal brand
- Track mentions of your name using alerts and manual searches
Connect with other professionals
- Build your influence and social media authority by connecting with professionals with interests similar to yours.
- Be strategic about who you contact and what you say, but don’t send long requests or DMs
- Focus on building honest and positive relationships for both parties
Publish news
Stay tuned for the news that appears about your segment and share it with your followers. The fresher the news, the better! Do not be satisfied with just publishing the content; build your credibility and explain what it is and why it matters.
Collaborate and get involved with your audience
Instead of talking to your audience, you need to talk with them. Participate in their conversations and become an active participant.
Do not invest all your time just in creating content, creating social media authority is directly linked to building relationships. Listen to what your fans, followers and customers are saying about you and your brand.
Give as much as you can
- Developing a relationship, a connection with your audience, so that your followers feel they are seen and valued helps increase your social media authority
- Give some of your time, your advice, and any other resources you have available to help you create connections
Share content at the right time
- A successful post engenders engagement and for that, your followers need to be “there”
- The best time for updates varies according to each social network, and although there are several surveys on the subject, the data presented also tend to change from time to time
- Be aware of times when your audience is often more interactive
