How To Make Content a More Effective Part of Your Sales Funnel

The best content idea is the one that connects a searchable keyword with the product(s) your brand offers. Not every “relevant” keyword is worth pursuing if there’s no way to tie it to your value proposition. Here are a few tips to help you find the right content ideas.

Build content in a problem-solution format

What questions are people asking when they search using a particular keyword? What problems are they experiencing? Your content should solve those problems and answer those questions.

Break your content into logical sections, answer all the questions relevant to the section, and link to the relevant sections.

Create videos

37% to 47% of buyers prefer to engage with and learn more about a brand through videos.

Build a content bridge to sales

From attracting links to driving brand awareness, content can be a useful tool for every step in the sales funnel.

Optimize for search intent

Create text to match and transform the intent of the searcher

Text Optimizer is a tool that can help you understand which concepts and subtopics are expected from content on a particular topic
Use intent optimization tools to ensure your content matches the expectations of the query and then create contextual CTAs to transform that expectation