Building trust in a SaaS platform is a critical yet challenging task. It requires a blend of reliable security measures, transparent policies, and exceptional user experience. Let's delve into the strategies that can help foster this essential trust.
Product reviews
Relatable and clearly shows the benefits of using your app.
- Builds trust among the readers
- Best if posted on a third-party site rather than your own
- If clients had a happy experience with your app or website, make sure they say this out loud.
Product description
Transparency breeds trust
- The more information about the product or service, the more willing people are to trust you with their money
- Think about the value you want to provide, support with numbers and say it
- 80% of buyers do online research before purchasing a product. 40% of these buyers are methodical in their approach
Trust
If your prospective users don’t trust your product and your brand, they simply won’t turn into clients.
- Understanding your users’ needs, expectations and fears will help you respond to them adequately with your own trust-building strategy
- Here’s a simple 9-step framework that can help you get to know your users better
How to build trust with reviews?
Keep reviews valuable
- Include facts, opinions, and reviews in directories and review websites
- Get to as many directories & review websites as you can
- The more lists feature your brand, the greater the chance that your prospective user will spot it and trust it
How to build trust with testimonials?
Personal – the more personal details the client provides, the better
- Relevant – focus on the positive outcome of using the product or service
- Remind the user of their goals and needs
- Keep it convenient – video can be a convenient way to do this
Example: Two brands with similar target audiences
One is your brand and the other is your competitors’
- Which one do you think users should choose?
- Low prices may deter users from choosing the cheaper brand and make them choose the more expensive brand
- Social psychologists predict that the brand the client will choose is the one he or she trusts more
Building trust with product information
Provide detailed information about your product or service
How to build trust with social media
Get visitors to follow your channel
Recent activity notifications
Show that so many other visitors are achieving your conversion aims this instant!
- Display information about what has been done to improve your service.
- More trust activated in… 3… 2… 1….
- Typeform does this for example.
How to build trust with notifications?
Inform your visitors about conversion goals that have just been achieved
- Display information about new versions, updates, debugs, etc.
- Notify about system status
- Use these apps to display activity notifications: Fomo, Proof, Notify
Testimonials
Great for creating trust in any company
- Key player or expert in your field can write a testimonial
- Positive or negative feedback can be used to gain readers’ trust
- Influenced by the perceived trustworthiness of an online store more than trust seals
Trust seals
A trust seal ensuring secure payment or a trust-inducing logo can make the difference between buying your product and not doing so
- Assure your users that their data is encrypted, that the page is secure, and the payment method safe to boost trust levels instantly
How to build trust with seals?
Feature seals next to important fields and CTAs
- Choose familiar brands like Visa-Mastercard, PayPal, Norton and Google to make their trust-inducing impact even greater
- Put your seals in the right place
- Move trust seals closer to lead capture fields to evoke more trust
Social media
Not everyone will visit your pages, but those who do will endorse your brand and help you gain trust.
- You need an account, regular activity, and an ever-expanding circle of followers to build trust with potential customers and gain sales.
